In this interview, Jannis Wolke-Hanenkamp, Sales IT Infrastructure/D365 at TSO-DATA, explains how the new starter package for Microsoft Dynamics 365 Customer Insights makes it easier for companies to get started with professional, data-driven marketing - and why a quick start is particularly worthwhile.
Jannis, what exactly is TSO-DATA's "Customer Insights Starter Package" and who is it aimed at?
Our starter package is a compact entry-level solution for companies that want to work with data-driven marketing but don't have their own resources or experience. It contains everything you need to get started with Microsoft Dynamics 365 Customer Insights: from technical setup and workshops to support with your first campaign.
What are the biggest advantages of the package for companies?
With our starter package, you can get started straight away and save a lot of time on time-consuming, manual marketing tasks. Instead of setting up a complex system yourself, we accompany our customers step by step. They benefit from proven best practices, practical training and smooth integration into their existing Microsoft environment.
The result: quickly visible added value and well-founded marketing decisions.
Which specific functions are particularly helpful in day-to-day marketing?
The segmentation logic is a real highlight: it allows target groups to be addressed extremely precisely. Equally important are the automated customer journeys, which enable recurring processes without any manual effort.
And the integrated email and form designer makes it easy to implement campaigns without any technical hurdles.
How much prior knowledge do companies need to get started?
None at all. The starter package is deliberately designed so that even companies with no previous experience of using Dynamics 365 or Customer Insights can get started quickly. The workshops are hands-on and tailored to the customer's individual goals.
The connection to existing Dynamics 365 applications is also particularly convenient. This allows the existing database to be used directly without the need for complex imports or interface programming..
Is there an example of a typical project with the starter package?
Imagine that a medium-sized company would like to communicate more specifically with its existing customers - for example about events or new products. With our starter package, a functioning structure can be set up within a few weeks: Target groups are defined, automated campaigns are set up and personalized content is sent via an email designer.
This creates data-based marketing processes that noticeably reduce the workload and improve customer loyalty at the same time.
Your conclusion: Why is it worth getting started with the starter package right now?
Because data-supported marketing is no longer a topic for the future, but the present. Companies that get started now will secure a clear competitive advantage. Our package offers a low-risk, predictable and fast route into the world of customer insights.
Would you like to find out more? Click here for the landing page with all information and contact options.
TSO-DATA
Jannis Wolke-Hanenkamp
jwolkehanenkamp[at]tso[dot]de
+49 (541) 1395-0
![[Translate to Englisch:] Jannis Wolke-Hanenkamp](/fileadmin/Bilder/Bilder_Fotoshooting/Ansprechpartner/Ansprechpartner_Unterseiten/JWH.png "[Translate to Englisch:] Jannis Wolke-Hanenkamp")
Jannis Wolke-Hanenkamp is your contact for the Customer Insights Starter Package.
The starter package at a glance
